Ever since our family launched Cleveland, Tennessee's first Ford dealership back in 1911, we have dedicated ourselves to helping people find the right vehicle to meet their needs. We began the Easy Auto journey right here in Cleveland in 1991, and eight years later we welcomed Sunrise Acceptance into the fold.
Since those early days, Easy Auto and Sunrise Acceptance have blossomed, spreading our roots with the addition of our Knoxville, TN outlet in 2009, setting up shop in Dalton, GA in 2011, and then the relocation of our Cleveland, TN store and opening our Reconditioning Center in the same year. Our growth continued with the launch of our Murfreesboro, TN dealership in 2014 and most recently, in July 2021, we were thrilled to introduce our sixth location in Rome, GA.
Today, our team includes over 150 dedicated employees. Our core values are based on The Golden Rule. This means we're all about friendliness, integrity, and fairness, not just among ourselves but in every interaction with our customers. We're equally committed to fostering a supportive work environment, where career growth is not just a possibility but a priority. In fact, over 80% of our management team climbed the ranks from within, a testament to our belief in nurturing talent from the ground up.